Our consumer culture gives us all sorts of opportunities for entertainment, pleasure and sometimes even learning. However, by and large, these are passive activities. That’s OK—we all like to kick back sometimes and be entertained—but it shouldn’t be the whole picture. In addition to the appeal of consuming, there’s the satisfaction of producing—that is, of creating. It’s the joy and pride that results when we draw a picture, build a model airplane, or bake some bread.